| Referencia: | 008779 |
| ISBN: | 978-4-89444-634-2 |
| Editorial: | PIE Books (BP) |
| Año: | 2008 |
| Lugar de edición: | España |
Character Design Today
Characters are said to be one of the most effective communication tools for linking consumers to companies. From conveying the features of services to consumers in easy-to-understand ways to differentiating products from their competition: the roles they play too vary greatly.
